ThirdMeta

1,635% Traffic Growth, 28.37% More Keywords, 2X More Pipeline Opportunities

Fortinet logo

Fortinet is a Fortune 500 cybersecurity leader in the fastest-growing category in enterprise tech. With a 30% YoY growth mandate and 5,000+ published pages, the company had real content assets, but none of it was structured to build pipeline.

Industry Type
Enterprise Cybersecurity
Services Provided
SEO, Content Strategy, AEO & Competitive Analysis
Fortinet x ThirdMeta case study: 0.6% to 87% AI citation share

The Engine Behind These Fortinet Numbers

Fortinet had 5,000+ pages built for the business, not the buyer, with brand search doing all the work. We mapped buying-moment keywords, built a new Cyberglossary content category, and closed gaps competitors had previously left open.

  • Mapped 100+ high-intent buying-moment keywords
  • Built new Cyberglossary category
  • Analyzed 50+ competitor pages, built 10-point content checklist
+1,635%
Increase In Organic Traffic
2X
Pipeline Opportunities
+28.37%
Increase In Organic Keywords

Achieve Real Pipeline this Quarter (Not Just Plans)

We will diagnose, take ownership, align, and make decisions to achieve real revenue outcomes.

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